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Video Ad Copy Examples:
Below are examples of copy written for mock ads, which are linked:
County of Orange Video Series
https://www.youtube.com/playlist?list=PLrxZ-oqgSGgMWEJh0UH5MXD39rx3aRhpV
This video series exemplifies media that guides viewers through the purchasing funnel of attention, interest, desire, and action. Where the call to action is applying for a government job in the County of Orange. I was in charge of conceptualizing, copywriting, interviewing, providing a voiceover, editing, and presenting this video series with a team to staff members of the County of Orange.
Beauty
“Over the past weeks, we at the County of Orange sent our crew out to various parts of the county to interview the public. But it wasn’t just the beauty of the environment that touched us, it was the beauty of the people. Every connection, every smile, reminded us that it was the people that consolidate the County of Orange. It reminded us that it is the people that we serve. That is why we are here. Over the next series of videos, we will be featuring the thoughts that people shared with us. Follow us, to follow the story of the people.”
Careers and Benefits
“Whether it’s medical, maintenance, or social work, the County of Orange offers a diverse number of job opportunities for 26 different agencies. Find out more on benefits by visiting ocgov.com.”
In One Word
“Here at the County of Orange, we believe in listening to the people. What do you think about the County of Orange? Are we missing something? Join our team to share your thoughts and make them come true. Fill in the blank by filling in an application at ocgov.com/jobs.”
National Suicide Prevention Lifeline
This one-minute video engages viewers through an example of suicide intervention, with the call to action of utilizing the lifeline.
“You never know when you could save someone’s life. #BeThe1To help someone in crisis.”
Social Media Examples:
Below are explanations and links to social media posts:
Zoran Liu-Moy Photography
A post advertising graduation portrait services on my photography Instagram account.
https://www.instagram.com/p/BSxVCxXgmys/
Graduation
A poetic paragraph I wrote and self-modelled photo I took, depicting my thoughts on graduation. Posted on my photography Facebook page.
https://www.facebook.com/zoranliumoy/photos/pob.1180282627/2029422727128443/
Suicide Prevention Day
This was posted in lieu of Suicide Prevention Day. The photo depicts an upside-down balloon with the words “remember to love yourself”, which I casually found hanging in a bathroom stall. When I came upon this photo again months after taking it, I noticed that it made a great analogy for suicide without bluntly portraying it. Thus, I saved it to post on this particular date to draw peoples’ awareness and provide links to resources.
https://www.instagram.com/p/BnktxDDl3R3/
Psi Chi Psychology Honor Society
Here is one of my most “liked” posts that I created when I was the Historian and PR Chair for Psi Chi. I came up with both the concept for the event and how it would be advertised to people following Psi Chi on social media. The event was based on the idea of universal expressions, which would be a key component of an ice breaker activity. The post was to demonstrate some of the universal expressions while being humorous as well. The photos were sourced from a collection of past photos I had taken of Psi Chi Executive board members, with their consent. All posts credited to @zoranliumoy are examples of my photographic and written work.